Privacy Policy

Last Updated: February 2, 2022


Your privacy is important to Acelab, Inc. (“Acelab”, “our”, “us” or “we”) as is your trust in our Services. This Privacy Policy describes how Acelab handles personal information in connection with our website and proprietary software platform (collectively, the “Services”), and when you otherwise interact with us. By using our Services, you consent to this Privacy Policy. We may supply a different privacy policy in relation to some of our Services, and that policy will apply to any information provided to or collected by us pursuant to those Services.

The Acelab website and proprietary software platform that connects architects, construction companies and real estate developers with building and construction material suppliers and distributors is owned and operated by Acelab Inc. (“Acelab”) and made available to registered users or visitors to the Service for purposes of connecting suppliers with buyers. This Privacy Policy describes:

  • What personal information we collect and when it is collected
  • Why we collect personal information
  • How your information is used and protected
  • When and with whom your information is shared
  • Your choices regarding your personal information

Information We Collect

The information we learn from users helps us not only provide the Service but also to personalize and continually improve each user’s experience with the Service. Here are the types of information we may gather:

Information Collected Directly From You

The types of information that Acelab may collect includes, but is not limited to, the following categories listed below. We may receive this information when it is provided directly to us by you (including through interaction with our Services), our business partners, and in some cases, certain trusted service providers we work with. We may also obtain information from other sources such as publicly available sources.

We may combine information that we receive from the various sources described above for the purposes identified in this Privacy Policy. Depending upon your use of our Services, we may collect some or all of the following information:

  • Business Contact Information; such as your name, phone number, postal address and email address. Please note that you don’t need to create an account to view the free version of our Service, however if you create an account on the Acelab platform, we may ask you for certain limited personally identifiable information as a part of the sign up process;
  • Company Information; such as your company’s name, website, and a short business description;
  • Account and Authentication Information; such as usernames and passwords to set up your account and photos if you choose to upload a profile picture;
  • Payment Information; such as your credit card number, CVV code and expiration date for payment processing;
  • Geolocation Information; may also be collected (with varying degrees of accuracy) to provide our Services and improve your user experience if you allow us access to your location through your device permissions;
  • Chat Information; for example, when you use our Rep Connect chat feature to connect with Manufacturers or Architects.

You can choose not to provide us with any or all of the information we specify or request, but then you may not be able to register with us or to take advantage of some or all of our features.

Information Collected From You Automatically When You Use the Service

Like many other websites, we also collect information through cookies and other automated means when you use our Service. Information of this sort includes without limitation the following categories:

  • Technical information about your browser and mobile device: This information is used to help us optimize the Service for common browsers and devices.
  • Usage information: such as browser type, operating system and other usage information about the use of Acelab Services and a list of URLs starting with a referring site, your activity on our Site, and the site you exit to.
  • Cookies and Other Tracking Technologies: These are alphanumeric identifiers that help us to distinguish between unique browsers and devices in order to avoid showing you the same information twice, keep you logged into Acelab, prevent duplicate actions, prevent duplicate coupon redemptions and improve your experience. The information we collect from cookies may include for example, your IP address, browser and device characteristics, referring URLs, and a record of your interactions with our Service. We may analyze this type information and use it in accordance with this Privacy Policy. For example, Google Analytics is one of the analytics providers we use. You can find out how Google Analytics uses data and how to opt out of Google Analytics.

By using our Service, you are consenting to such collection and use of cookies. Most web browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie.

We will respect your choices relating to on-line tracking, whether you choose to reject individual cookies or set your web browser to reject cookies and other tracking technology. However, refusing a cookie may, in some cases, preclude you from using, or negatively impact the display or function of, the Service or certain areas or features of the Service.

We may also periodically obtain both personal and non-personal information about you from third parties that are authorized to share the information. These parties may install tracking scripts and cookies when you integrate them with the Service. This policy only covers the use of cookies by Acelab. Cookies placed by third party services are governed by the third party terms and privacy policies applicable to those services (which we encourage you to read).

Crashes and error reports: If you encounter a crash or error while using our Service, we may generate a crash report that includes technical, usage and, if you are logged in, your account information so that we can diagnose and potentially prevent the problem in the future.

Aggregate And Deidentified Information

We may also collect, use and share aggregate and/or deidentified information that does not identify you as permitted by applicable laws. For example, we may collect, analyze and share statistical information about the use of our website including data on traffic, usage patterns, user numbers, sales and other information in order to measure and improve our Services.


Your browser or device may include “Do-Not-Track” settings or functionality. Currently, our systems do not recognize browser “Do-Not-Track” requests. The information collection and disclosure practices, and the choices that we provide to users, will continue to operate as described in this Privacy Policy, whether or not a Do-Not-Track signal is received.

How We Use Information

We may use the information we collect about you in the following situations:

  • To provide, maintain and improve our Services (for example, to connect Manufacturers and their products to Architects etc.);
  • To provide customer service and communicate with you about the Service;
  • To provide training (for example, AIA continuing education)
  • To create de-identified and aggregate information;
  • For troubleshooting and quality assurance purposes;
  • To process payments;
  • For marketing, surveys, research and analytics;
  • To develop new products and Services;
  • To protect the rights and property of Acelab, our users, and others;
  • To detect, prevent, and respond to fraud, abuse, and security issues;
  • To comply with legal, regulatory or contractual requirements, and
  • To carry out any other purpose described to you at the time the information was collected.

How We Share Information

We may share the information we collect about you in the following circumstances:

  • Within Acelab and our future parents, affiliates, subsidiaries and other companies under common control and ownership;
  • With our trusted services providers who work on our behalf;
  • With our business partners;
  • With your consent, including if you intentionally interact with third-parties on our site;
  • In connection with the sale, transfer or financing of a significant part of Acelab business or its assets;
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a law enforcement request; and
  • As required by law, such as in conjunction with a subpoena, government inquiry, litigation, dispute resolution or similar legal process.

Data Security

We use reasonable physical, technical, and administrative safeguards to protect personal information within our organization. We want you to feel confident using the Services, however no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account with us has been compromised), please immediately contact us at You are responsible for maintaining the confidentiality of your Services access information and password and for restricting access to your device, and you agree to accept responsibility for all activities that occur under your password.

Your Choice

You can make a request to access and change your personal information we may store by contacting us via email at To further protect privacy, these requests may be subject to identity verification.

If you would like to update your preferences, or opt out of marketing communications from us, you may do so at any time by contacting us at or by following the opt out instructions in the marketing communications. Please note that we will honor your marketing opt-out preferences, but we may continue to send transactional communications related to the Services.

Data Retention

We retain your personal information as long as we have an ongoing legitimate business need to do so for example to provide services or products to you, or as required or permitted by applicable laws, such as tax and accounting laws.

When we have no ongoing legitimate business need to process your personal information, we will either delete, deidentify or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible as permitted by law.

Third Party Services and Links to Other Websites

Our website may contain links to other websites, many of which have their own privacy policies. Be sure to review the privacy policy on any site you are visiting or providing information to. This Policy does not apply to the practices of those third-party plug-ins, exchanges, networks or websites that Acelab has a relationship with or other companies or individuals that Acelab does not own, employ, manage or control.

Children's privacy

We restrict use of the Service to individuals age 18 and above, and do not knowingly seek or collect personal information from anyone under the age of 18.

International Data Transfers

In order to provide our Services, we may need to transfer your personal data outside of your home country. By using our Service, you authorize us to transfer, store, use and process your data in the United States, and any other country where we operate. In some of the countries to which we transfer personal data, the privacy and data protection laws may vary from those of your home country.

Changes to this Privacy Policy

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time as well. We will alert you to material changes by, for example, placing a notice on our Websites and/or by sending you an email (if you have registered your e-mail address with us) when we are required to do so by applicable law. You can see when this Privacy Policy was last updated by checking the date at the top of this page. You are responsible for periodically reviewing this Privacy Policy.


If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Service, or email us at